For Law Firms
The firm that responds first wins the client.
Lead Flows acknowledges every enquiry within a minute, runs a consistent intake process across every fee earner, and shows you — precisely — which marketing produces instructed matters.
Built & supported in the UK
GDPR compliant, full audit trail
No long contracts — 30-day rolling
Sound familiar?
Prospective clients instruct the firm that gets back to them.
Someone facing a divorce, a house move, or an employment dispute contacts three or four firms in one anxious evening. Legal expertise doesn’t decide who they instruct — none of them can judge it yet. Responsiveness does. The firm that acknowledges quickly, sounds organised, and offers a concrete next step starts the engagement.
Inside most firms, enquiries arrive into a shared inbox, get forwarded to whoever seems right, and are handled well or slowly depending on whose desk they land on. Nobody can say with confidence how many enquiries came in last month, how fast they were answered, or what they converted at. Lead Flows gives the firm one intake system:
Acknowledged in under a minute
Every enquiry — professionally, in the firm’s voice, at any hour.
One pipeline per practice area
Every enquiry visible from first contact to instruction.
Every contact logged
Calls, emails, messages — a complete, auditable record per prospective client.
Life with Lead Flows
Intake that reflects the quality of the firm
Picture enquiries handled the way your best fee earner handles them — every time, regardless of who’s in court, on leave, or buried in completions. The 8pm website enquiry acknowledged at 8:01pm with a professional note and a link to book a call. Follow-ups happening consistently rather than heroically. And at the partners’ meeting: a single report showing enquiries, response times, conversion to instruction, and cost per instructed matter, by source and practice area.
First impressions of the firm become uniformly excellent — because they’re no longer left to chance.
What happens when you say yes
The first 30 days
Week 1
We build your intake pipelines by practice area, write acknowledgement and follow-up messaging in the firm’s tone (reviewed and approved by you), set up call tracking, and migrate existing enquiry records. Setup is done for you.
Week 2
Every new enquiry is acknowledged within a minute and routed to the right fee earner with its full history attached.
Week 3–4
Follow-up sequences run on unconverted enquiries; booking links go into acknowledgements so prospective clients schedule calls directly.
Month 2+
Marketing reports move from anecdote to evidence: enquiries, instructions and cost per instruction, by channel.
Honest expectation: Lead Flows improves intake — speed, consistency, visibility. It makes no representations about legal outcomes, and messaging never gives legal advice.
The honest comparison
The alternatives, honestly assessed
| Shared inbox + goodwill | Reception/answering service | Case management alone | Lead Flows | |
|---|---|---|---|---|
| Response time | Depends who’s in | Office hours, message-taking | After a human triages | Under 60 seconds, 24/7 |
| Consistency across fee earners | Variable | N/A | Variable | One process, every enquiry |
| Follow-up on unconverted enquiries | Rare | No | Rarely used for it | Automatic, polite, persistent |
| Marketing attribution | Guesswork | No | Weak pre-instruction | Enquiry → instruction, by source |
| Audit trail of pre-client contact | Fragmented | Partial | Post-instruction only | Complete |
| Cost | Hidden (lost instructions) | £200–£500+/mo | Already paying | From £97/mo +VAT |
Your case management system runs matters. Lead Flows runs the part before the matter exists — and that’s where instructions are won and lost.
Book a DemoObjections
The questions partners rightly ask
“Is automated contact appropriate for a law firm?”
The automation handles acknowledgement and logistics — “we’ve received your enquiry, here’s what happens next, book a call here.” It never gives advice, and every word is approved by you before it’s ever sent. Clients experience promptness, not a chatbot.
“What about confidentiality?”
Enquiry data is processed under UK GDPR with a data processing agreement available, access controls per user, and a complete audit log. Pre-client intake data is held more securely than in a shared inbox.
“We have a case management system.”
Keep it. Lead Flows sits in front of it, managing enquiries up to instruction; instructed matters open in your CMS as they do today.
“Our enquiries are too varied to automate.”
The routing is the automation: family enquiries into the family pipeline with family messaging, conveyancing into its own, each with its own next step. Variety is an argument for a system, not against one.
FAQs
Questions, answered.
Can different practice areas have different intake flows?
Yes — separate pipelines, messaging and booking calendars per area, with enquiries routed by the enquiry form or by your team in one click.
Who sees what?
Role-based access: fee earners can see their own pipeline, practice managers and partners see everything, and every action is logged.
How disruptive is setup?
Minimal — we do the build, you approve the messaging, and the team needs one short training session. Most firms are live within two weeks.
See it running on your own enquiries.
Book a 20-minute demonstration. We’ll map how enquiries currently reach the firm, show you response times you may find uncomfortable, and quantify what faster, consistent intake would be worth in instructions.
Book a DemoNo pressure. No long contracts. Setup done for you.