About

Built by marketers who were tired of watching good leads die.

Lead Flows was born inside a UK performance-marketing agency — because the biggest thing killing our clients’ results wasn’t the ads. It was what happened after the click.

Origin story

The problem we couldn’t ignore

Lead Flows is built by the team at Edge Digital, a UK agency specialising in high-performance Google and Meta advertising and conversion optimisation. For years we did our half of the job well: campaigns that generated enquiries at costs our clients were delighted with.

Then we started auditing what happened next. Enquiries answered a day later. Missed calls with no voicemail and no way back. Quotes sent into silence and never chased. We were winning the expensive half of the battle — getting the lead — and watching the free half, the follow-up, lose it.

So we built the fix into every client engagement: instant follow-up, missed-call text-back, pipelines, review automation. The results were so consistent that the tooling became a product in its own right. That product is Lead Flows.

Who it’s for

Made for businesses that live on leads

Lead Flows is built for UK service businesses where every enquiry matters — trades and home improvement firms, dental and aesthetics clinics, law firms, accountants and advisers. Not enterprise sales teams with six-figure software budgets; businesses where the owner knows exactly what one missed £2,000 job feels like.

That focus shapes everything: setup is done for you, the app works from a van or between appointments, and there’s no feature bloat you’ll never touch.

The team

Real people, not a ticket queue

When you call support, you’ll speak to people who build lead-generation systems every day — often the same people who set your account up.

[Team section — real names, roles and photos to be added before launch]

How we work

Three things we believe

Follow-up beats more leads.

Most businesses don’t need more enquiries; they need to stop wasting the ones they get. We’ll tell you that even when it costs us a sale.

Software should come with setup.

A platform you have to configure yourself is a project. Lead Flows arrives working — pipelines built, sequences written, numbers connected.

Stay because it works.

30-day rolling plans, no lock-ins. Our retention strategy is the product doing its job.

Built & supported in the UK

GDPR compliant

A product of Edge Digital Ltd

See Lead Flows on your own leads.

Book a 20-minute demo. We'll show you exactly where your current follow-up is leaking — and what it's costing you.

Book a Demo

No pressure. No long contracts. Setup done for you.